ECC & CS REBRAND
Save today. Impact tomorrow.
BACKGROUND
Energy Control Company, or ECC, is a green company that installs equipment into buildings to track energy use for your business. They are merging with Connected Services, a company that makes building maintenance easy. The CEO of the ECC has maxed out his C-suite options and is running out of people to talk to to get his equipment out into the world. What he, and many other c-suites don’t understand is that they are missing out on a huge business opportunity...
THE STRATEGY
THE PROBLEM
ECC and CS are missing out on a target goldmine: Millennial business owners.
Make millennial business owners swipe right on ECC and CS.
THE CAMPAIGN
What would you do with 20% more?
WE TALKED TO MILLENNIAL BUSINESS OWNERS
And we got the answers
MEET BOB
Owner of Bits & Pixels in Carytown
We asked: What would you do/add to your business with 20% savings from operational expenses?
He answered: "I would figure out more ways to give back to the community, hold more video game pajama parties, and use my savings for a backup fund for a potential small business. I currently hold silent auctions with recycled and repainted Guitar Hero guitars in effort to give back to Girls Rock Camp Foundation, which helps girls develop life skills, creative expression, and collaboration through music."
MEET DONNA
Co-Owner of Bellos Lounge in Shockoe Slip
We asked: What would you do/add to your business with 20% savings from operational expenses?
She answered: "If it were totally up to me, I would give my employees healthcare. We're a family here [at Bellos] and I want to be able to take care of them."
THE REBRAND
Mission:
If you’re not measuring it, you’re not managing it.
We strive to ensure that your operation expenses are managed for efficiency. We encourage smart energy performance beyond the building code minimum. Simple Services provides you with easy to read reports on your energy usage, and offers a customizable online portal for tenant use and work orders. Do you need a simple plan for significantly reducing your energy waste? We offer energy budgeting and accounting that requires little to no user input--meaning you can focus on your business with a simple peace of mind. Whether your business needs ongoing energy monitoring or you need a quick energy solution, Simple Services is always here for you.
WEBSITE
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