THE BRAND, THE BUSINESS, THE BUTTS
Greenbutts is the first company to directly tackle the most environmentally detrimental object on the planet; cigarette butts. By creating the first biodegradable cigarette filter, the revolutionary minds behind Greenbutts are changing the way smokers affect the world.
The issue, however, is that these filters are not yet on the market. The company has worked with independent and multinational cigarette companies, but is aiming even higher. The goal is to get these filters on the market with big name cigarette brands like Marlboro and Camel. To accomplish that, we must educate the public, pass legislation, and promote this life changing product.
Success to us is simply this: a cleaner, healthier earth.
WHAT WE DO:
Offer a more environmentally friendly alternative to smoking cigarettes.
WHY WE DO IT:
To save the world, one butt at a time.
PILLARS
ENVIRONMENTALLY FRIENDLY
We strive to help cut down on cigarette waste; the most littered item in the world.
FORWARD THINKING
Cigarettes are just the beginning. Biodegradable diapers and feminine hygiene products are in the works as well.
JUST LIKE YOU
We are a small, family-like organization that wants to help make the world a better place.
BRAND VALUES
HOPE FOR THE FUTURE:
We have a vision and a plan for a cleaner, more beautiful earth.
UNWAVERING DETERMINATION:
We still have obstacles to overcome, but they are not and will not slow us down.
AGAINST THE GRAIN:
COOPERATION AS PEOPLE:
We realize that not everyone is pro-smoking, but we know that everyone is pro-earth.
Working together as one to create better consumer alternatives
KINDNESS WITHOUT REWARD:
Putting other people before ourselves, while not expecting anything in return
REVOLUTIONARY MENTAL ATTITUDES:
The world has to change, and if someone's going to do it it’s going to be us.
BRAND PERSONALITY
RELATABLE
Appealing to all
KIND
we treat things how we want to be treated
STEWARDLY
Promotes protection
CREATIVE
nothing like it
COOPERATIVE
working together to save the planet
EMPATHETIC
Putting ourselves last
INSIGHTS
Research Methodology and Executions:
Primary research through surveys, interviews, and focus groups.
A SMALL PRICE TO PAY FOR SAVING THE WORLD.
Research: Survey was given out to around 30 respondents, both smokers and non smokers.
Insight: People are willing to pay more for a "healthier" and more environmentally friendly cigarette
When asked how much more people would pay for a better quality cigarette, 16.7% said 1 dollar and 26.7% said 25 cents. When asked how much more they would pay more for an environmentally friendly cigarette, 35.3% said 1 dollar and 14.7% said 25 cents.
YOU CAN'T PASS UNLESS YOU TAKE THE TEST.
Research: We interviewed the co-founder and president of Green Butts
Insight: The biggest challenge is getting funding to manufacture and test products with 3rd party companies.
CIGARETTES: THE SOCIAL BUTTERFLY
Research: We held a focus group with 8 people to talk about cigarettes and the environment.
Insight: People like cigarettes because of the conversations they get into while smoking them.
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Non- smokers are concerned if Greenbutts is just going around a larger issue in general, and are more worried about how smoking habits affect them (e. Butts clogging drains, animals eating them)​
GIVE THE PEOPLE WHAT THEY WANT!
Research: Went to different 7-eleven stores and asked which cigarettes were sold most often and sent out a survey to smokers and non-smokers alike.
Insight: Non-smokers would be more inclined to smoke cigarettes if they knew they were environmentally friendly.​